Anatomy of an Ad Campaign

Who is the target? The Audience:

• User that will view the ad.

What will the target see and do? The Ad:

• The ad includes what the user will see i.e. product(s) & CTA.

Where will they go after seeing the Ad? The Landing Page:

• The landing page is where users arrive through your ads to perform specific actions.
• In Our case -> The BAP itself is the landing page.

Different types of data available for marketing analytics

1. Website data (tracking):
   • Traffic statistics: Page view, bounce rate, and session duration.
   • User interaction data: Click-through rates and scroll depth.
   • Conversion metrics: Downloads, purchases, and form submissions.
   • Website performance indicators: Page load time and server response time.
2. Digital marketing data (keyword analysis, social media interactions):
   • Customer interaction: Campaign performance metrics, Ads Interaction, Conversion on basis of segments: demographics.
3. Internal customer data (accounts, transactions, complaints):
   • Low-value cohorts(Segments) could be targeted with an incentive offer to improve engagement.
4. Product data: (_customer-product interaction -> Advanced_)

   • Areas of Friction: Identifying areas of concern in the user experience of the product or service by analysing data on user drop-offs or abandoned carts.

   • Customer Feedback: Collecting input from customer reviews, surveys, and feedback forms to gauge satisfaction levels and areas that need enhancement.