Common Events

Social Interactions: Sharing, liking or commenting
Impressions: when an advertisement is displayed to a visitor
Clicks: when a user clicks on an advertisement
Add to Cart: when a user adds a product to the shopping cart
Conversions: when a user takes a desired action like making a purchase or submitting a form

Once an event is identified and triggered, the tracking code sends the tracking data with metadata like event category, event name, timestamp, and other related attributes.

The tracking of these events can occur either on the client side or the server side

Client vs. server tracking

Pasted image 20240801165636.png

Client-side tracking (CST)

Tracks events directly on the browser
These events include clicks, form submissions, page views, scrolling, etc.
The data is typically sent asynchronously to a third-party analytics platform or server through techniques like pixel tracking or AJAX calls
Faster than SST

Server Side Tracking (SST)

Tracks data by logging it on the server when requests are made, or actions are completed, making it less prone to client-side restrictions and ad blockers
A fool-proof (works even with ad blocker enabled or cookie disabled)