1. How to Start - Sam Altman [**]

• Idea: How to choose, market, its importance
• Product: Building a Great Product, early users & feedback

2. Team & Execution - Sam Altman

• Team: co-founders, hiring, team equity & management
• Execution: Idea vs Execution, CEO goals, Main parts: 1. Focus & 2. Intensity

3. Before the Startup

• Counter-Intuitive Measures:
  • Things to be aware of,
  • Issues with Startups

4. Product & Users - Adora Cheung (Homejoy) [*]

• Problem, ideation & POC
• Building it -> MVP
• Getting first users, then scaling with Sales Channels
• User feedback, Measuring Growth (types)
• Pivoting: Know when idea is bad?

5 - Competition & Monopoly - Peter Thiel (Paypal)

• Capturing "value"
• Competition vs Monopoly
• How to build a monopoly
• Last Mover's Advantage

6 - Growth - Alex Schultz (VP of Growth, FB) [*]

• Retention & measuring it
• The "North Star" Metric
• Tactics for growth

7 - Products User Love - Kevin Hall (Wupfoo)

• First Impressions
• Support Driven Development
• Atrophies