Most people think about ideas as solutions which is the opposite way to go about doing things. When done properly, [choosing a startup idea means choosing a problem to solve.]

Mistakes to avoid

• It [doesn't solve a real problem]. It's a "Solution in search of a problem
• Picking a Tarpit Idea
• Not evaluating an idea thoroughly: Do a pre-launch product validation
• Waiting for the perfect idea. There's a spectrum between this and jumping into the first idea you have. Usually you want to be [somewhere in the middle]

Questions to fullfull

1. Founder Market Fit?
2. Is it targeting a real & burning problem that DEMANDS a solution??
3. How many hours a day or a year would your potential customers save? How much is that time worth to them?

Tarpit Idea

A a widespread problem that seems super easily solvable. The issue is that if it's so easily solvable and widespread, why has no one done it yet?

Usually these problems are far more complex than they seem on the surface, and a dead end that founders can fall into