Key metrics for DataHub Cloud

• Sign-ups/users = number of accounts created in Datahub Cloud
  • How many through white glove onboarding? 6 of which one from onboarding list out of emailing ~100 people
• People who started publishing = users who clicked on "Create site" (in the pop-up)
• Paid Subscribers = users who have subscribed to a payment plan and are making regular monthly payments
• Weekly Active Users (WAU) = users who have published at least once over the past week
• Number of published datasets = number of sites created

To get users count:

1. Go to https://vercel.com/datopian1/~/stores/postgres/store_W6kjDoNzg6sWFXpO/data
2. Switch to "Query" tab
3. Paste this and click "Run Query": SELECT COUNT(*) FROM "User";

Commentary

Daniela:

• define "Onboarding". To me, onboarded = published their first site
• Active = has published at least one dataset within the last 7 days
• Number of published datasets = number of published sites

At the moment, I know it's easy to track 1) but I don't have an idea how we can track 2-4.

Yoana thoughts

We may want to track retention… how many continue, how many stop using the product

Distinguish active (publishing) from active (paying) users

Cost of acquisition which is super important but quite difficult to get

Customer lifetime value …

Calculate how much $$ we can get from 1 user over 1 year. Compare to the cost of acquisition. If we invest $200 to attract a customer who will bring$60, it's not worth it..