Ideas

Asides: shaping our messaging in broader "data portal" space

Promoting our headless approach: we should talk/write about this constantly. This is what "DataHub/PortalJS" has become.

Hypothesis: promoting our approach to building (CKAN-based) DMS using a decoupled approach … Would reap dividends …

=> Qu: what would you call this product.

Ans: atm we call this PortalJS + CKAN and implement it with PortalJS + CKAN. Can we get a simpler name?

=> How do we market this?

Start focused, consistent messaging about approach we are taking with decoupled frontend

Over last 5y+ we have been developing an innovative approach to creating XXX it provides these benefits

  • Unified data experiences
  • Decoupled approach implies easier and faster to customize

Example discussion:

  • Client arrives wanting a CKAN Data Portal
  • We say absolutely and we can use our DataHub [Portal] tech that integrates with CKAN to give you a next generation frontend with these features …

headless-dms-outline-for-marketing-2024-03-29.excalidraw

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