Rufus NTS re current planning experience

Rufus NTS re current planning experience

  • It's like we go in a room and there are all this stuff all over the place …
  • We can start by just going: ok i'll put those clothes in that draw, and i'll put those papers over there …
    • or we can just get stopped in our tracks
  • So we need some kind of technique for choosing where to start
  • that's where hypotheses and product hypotheses come in
    • first we pick a hypothesis for what we think people would want
    • then we build it or mock it
    • Then we test if it works with people
  • So why we struggle is we lack a strong and clear product hypothesis
    • Plus perhaps lack of process
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