Flowershow Landing Page
Flowershow Landing Page
Simple, elegant landing page that explains what the product is and provides a way to get started (or signup if that is not ready) so that we can start sharing/testing with people and get early interest
Acceptance
- Absolute minimum website at flowershow.app
- Hero section
- CTA
- Obsidian offer
- Link to github?
- (? separate) some kind of launch e.g.
- post on obsidian forum
- post on reddit re pkm etc
- post on dev.to (later when more working?)
Tasks
Copy prep
- brainstorm ideas e.g. value props, tagline, description ✅2022-06-22 see copy draft doc https://docs.google.com/document/d/1CCAad7NaVLmQTlv8QUbV84MU_G71ZbWkzIjujJD1eU4/edit#
- distill 🚧2022-06-22 50%??
- refine into slides
- Hero/Summary
- Header
- Subheader
- CTA
- Social Proof
- Benefits - Promise to deliver value
- Features - How you deliver the value
- Social Proof (again)
- CTA
- Hero/Summary
Implement
- #meta decide what repo this lives in e.g. flowershow main repo or a separate repo ✅2022-06-22 KISS => same repo plus it means we can direct trial flowershow components in the site (ie. eat our own dogfood)
- use tailwindui to sketch out
- add copy
- rinse and repeat
Bonus
- logo / icon?
- favicon
Value Prop Brainstorming
Quality
- Ready to go (out of the box)
- Simple??
- Powerful (?)
- Quick
- Customizable/Under your control
Bad Alternatives
When you don't have the product at all …
- Don't publish/share your stuff at all
- Your stuff is not out in the world
- Don't contribute to the world (wasted resource)
- No recognition: no-one sees your ideas and hears about you
- Not driven to improve it
- Your stuff is not out in the world
- Share your stuff in a way that looks bad (or is hard to use or doesn't work e.g. data not explorable, not able to share on social media?)
- Reduced impact and look bad
- Ashamed / makes you look bad
- Dysfunctional
- Less able share
- Reduced impact and look bad
- Build your own publishing system
- Impossible or inefficient
- time consuming
- hard to maintain
- requires complex skills
- Impossible or inefficient
- Use existing solution like obsidian publish or homegrown effort
- Obsidian publish: One size fits all with basic look and feel (and expensive)
- Can't customize or extend (so can't theme)
- Costly
- Only works for one tool (obsidian)
- Obsidian publish: One size fits all with basic look and feel (and expensive)
How we do it better
- We make it easy to share your work [super-charged markdown content]
- free and easy
- In a way you're proud of - elegant, useable and shareable
- Without need for complex skills, time consuming coding or costly restrictive tools
Best customers
- Tech-sector folks taking notes. Users who know git but don't want to build their own site e.g. data scientist, product managers, coders who are busy
- Fast, simple
- Elegant, powerful
- Devs who want something they can customize and extend
- Customizability (open-source)
- Quick to get started
- Students and researchers
- Price
- Non-technical
- Data geeks - same as 1+2?
Hero / Summary
Present your digital garden to the world
Publish your [markdown] notes to the web
turn your (digital garden / second brain / notebook) into an elegant (and customizable) website in seconds.
- Author in Obsidian, Publish in Flowershow
- Present your ideas, beautifully
- Share your digital garden.
Turn [markdown] content [and data] in a repo in a functional, elegant website. Aka:
- Make a beautiful "Digital garden"
- Make our "second brain" explorable by others
- Obsidian publish alternative that is open source and customizable
Features
Functional and elegant means:
- Clean
- Beautiful
- Dark/light theme
- Great navigation
- Supports obsidian for authoring plus key plugins like zotero connector bibliographic references
Features
- Markdown: full markdown plus footnotes, linked headings etc
- MDX: support for rich component additions
- Obsidian compatible: support Obsidian wiki-link extensions to markdown
- Bibliographic references: use standard
[@jones-2020]
style bibliographic citations in markdown (compatible with Obsidian zotero, R markdown etc) - Tailwind: built on tailwind so easy to adjust and customize
- Desktop and mobile: beautiful, responsive theme out of the box
- Built on MDX so you can use everything Next.JS provides out of the box including full React e.g. want a custom front page? No problem!
- Full text search: search quickly and easily.
Inbox
Things to process
- flowershow-brainstorm-2022-03-22.excalidraw
- Tagline ideas
- flowershow
- Tagline ideas