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What is our winning aspiration (at Datopian or within a major segment at Datopian?)
What bold and measurable outcomes define our strategic ambition? What defines winning with customers? Against top competitors?
- Datopian-level: Democratise the power of data by giving more people and organisations access to high-quality data infrastructure.
- Products-level: Empower more and more people to publish and share their data-driven stories beautifully; revolutionise Markdown usage
- Datahub-cloud-level: be the go-to data publishing / data storytelling / data presentation tool for everyone working with data
Where will we play?
What should be our playing field? In what spaces will we compete? What current spaces should be changed? Where will we NOT focus?
What we do not want:
- We do not want to compete with Github but we want to EXTEND Github.
- We do not want to compete with data visualization platforms and tools (Microsoft Power BI, Tableau, Datawrapper, etc.)
What we want:
- We want to play with Github users (at least initially) and with data professionals/enthusiasts who seek to present their data more effectively and elegantly but also want to share their insights broadly with ease
- We want to compete in spaces where data-driven storytelling and decision-making are paramount
- Our playing field extends to spaces where collaborative data storytelling is pivotal for effective communication and decision-making.
- Our focus lies in transforming raw data into actionable insights, enabling our users to drive meaningful outcomes.
How will we win?
What are the sources of our sustainable competitive advantage? What key offerings differentiate us and provide superior value?
- By focusing on less features, exceptionally executed (e.g., prioritizing a beautifully crafted table over multiple mediocre visualisation components)
- By emphasising collaborative data storytelling as one of our core strengths, we enhance our competitive edge and empower our users to articulate insights in a clear and impactful manner.
- By extending Github functionalities and filling in what's missing (large files support, custom domain, etc.)
What capabilities do we need?
What critical skills and core activities must consistently be performed at the highest level in order to achieve the advantage in each of our chosen spaces?
- We need an assigned technical team (one strong frontend developer and one tech lead)
- We need a technical solution on how to support large files??
- We need a technical solution on how to avoid hitting the Github rate limit??
- We need a very elegant-looking webpage with beautifully crafted components to attract users
What management systems are required?
What key management systems, processes, and structures must we have in order to sustain our competitive capabilities and support our strategic choices?
- We must have frequent meetings to ensure things are moving forward (once a week is not enough)
- We need a process for tracking Datahub Cloud incoming inquiries / subscriptions
- We need a process or a funnel for turning our subscribers into active users
- We need to create a feedback loop to get feedback from testers and subscribers